Adidas by Stella McCartney launches Earth Explorer outerwear collection
As part of an ongoing collaboration, Adidas by Stella McCartney unveiled its latest AW21 collection and Earth Explorer campaign, which focuses on multi-functional pieces for “next generation explorers”.
Created to support ‘wandering activists’, the collection aims to encourage wearers to reconnect with nature, with pieces designed to support the outdoors. Combining Adidas technology with McCartney’s design style, the versatile items offer adjustable solutions that enhance versatility, while incorporating a number of sustainable material innovations.
One of the highlights of the collection includes the Sleeping Bag Puffer Jacket, which features reflective panels, a mesh hood and removable sleeves. The jacket uses 100% recycled polyester and WIND.RDY fabric, designed to protect the wearer from the elements. The Earth Explorer wetsuits are another highlight, incorporating Aeroready and Gore-Tex technology, both used to keep the wearer dry.
The clothing and footwear items in the range use either Primegreen, materials using at least 40% recycled content, or Primeblue, an upper containing at least 50% Parley ocean plastic.
McCartney’s collaboration with Adidas dates back to 2005, the two bringing together a number of athleisure collections that merged their signature styles.
In a statement, McCartney said of this new collaboration: “When creating this campaign, we really wanted to be able to support next-generation explorers on their wilderness adventures through a multi-functional collection. The drop features some truly tactical and versatile pieces including the sleeping bag puffer jacket, the all-in-one shiny bodysuit and the Cold.Rdy winter boots that will support activists in their exploration with its high fashion qualities, from performance and protection.
As part of the campaign, the brand worked with a number of influencers and activists chosen as representatives of this “next generation explorer”, including Kamala Harris’ stepdaughter and model Ella Emhoff as the face of drop. She stars alongside R&B singer Audrey Chu and activists Alima Lee and Yanece Cotto, each dressed in high performance outerwear captured from the wild.
Working with the group, McCartney said, “It has been extremely exciting to have such amazing creatives and activists at the forefront of this campaign. Ella and Audrey, alongside Alima and Yanece continue to inspire me with how they care for the plant they inhabit, the legacy they want to leave and how they use their platforms to uplift communities. surrounding them.