Balenciaga retains its title as the trendiest brand in fashion
Spanish luxury fashion house Balenciaga retained its place as the hottest brand on the planet in the first quarter of the year, according to the latest Lyst Index.
The index, created by fashion search platform Lyst, examines more than eight million items by volume of social media mentions, as well as searches, pageviews, interactions and sales in the Lyst app. .
Balenciaga came out on top again in a quarter that saw the brand present its FW22 blizzard runway show in Paris, launch a campaign featuring Kim Kardashian and Justin Bieber and unveil its new London flagship on Bond Street.
Italian luxury brand Gucci, which again held second place this quarter, was unchanged. The brand launched its second drop with The North Face during the quarter and also revealed a collaboration with sportswear giant Adidas for its FW22 show.
French brand Louis Vuitton climbed one place to third place in the quarter it presented its final show for late menswear director Virgil Abloh, who died in November.
The next 17 most popular brands in the top 20 were Prada, Valentino, Dior, Moncler, Bottega Veneta, Fendi, Miu Miu, Off White, Burberry, Loewe, Versace, Diesel, Rick Owens, Adidas, Saint Laurent, Nike and Alexander McQueen. .
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Breaking them down by product, the Naked Wolfe knee-high heeled boot was the top trending women’s item, followed by the UGG Classic ultra mini boot, Miu Miu miniskirt, Moon Boot Icon nylon snow boots and the Totême embroidered scarf jacket.
For men, the New Balance P550 Aimé Leon Dore took first place, followed by the Prada Triangle shoulder bag, the North Face 1996 Retro Nuptse jacket, the Balenciaga Defender trainer and the Adidas Originals Gazelle trainer.
Lyst said the top products “reflect fashion’s current obsession with Y2K youth culture and the eclectic, somewhat erratic influence of TikTok trends.”
He said this quarter’s collection “is really a mix of divergent brands and styles, with less of an overarching narrative than what we’ve seen in previous editions of the Index.”