Birkenstock, Ugg are hot shoes for men and women – Footwear News
Comfort reigned supreme in the last quarter of 2020, with slippers and clogs emerging as an escape category. According to the Lyst Index’s quarterly ranking of the hottest fashion brands and products, Birkenstock and Ugg dominated the pack during the holiday season, echoing consumers at a time when demand for heels and dress shoes has dramatically increased. slow motion.
Searches for casual items, such as slippers, jumped 242% in the fourth quarter, compared to the same period in 2019, Lyst said. Birkenstock’s sheepskin-lined Boston clogs are the second hottest women’s product. Searches for the style have climbed 367% year over year.
Buy: Birkenstock Boston sheepskin, $ 165.
Moreover, Birkenstock clogs not only connect with women but also with men. The unlined Boston version also appeared on the hottest men’s product list for the second quarter in a row.
Birkenstock, which won the 2020 FN Achievement Award for Brand of the Year, has gained momentum in recent years. And with the pandemic giving the comfort category a further boost, its time has come. Earlier last year, Lyst announced that the Birkenstock Arizona sandal was the world’s most wanted shoe in the second quarter.
Ugg shoe searches also increased in the fourth quarter, with its gender-neutral products connecting to both men and women. For example, the Ugg Scuff Deco slippers have appeared on the list of the most popular products for men. And the brand’s Classic Ulta Mini boots topped the women’s list, placing fifth.
To buy: Ugg Classic Ultra Mini, $ 140.
Ugg has been a major revenue accelerator for parent company Deckers Brands. The shoe brand saw sales increase 2.5% to $ 415.1 million in the second quarter.