Canada Goose Calls On Romeo Beckham And Indigenous Advocates For First Footwear Campaign
Outerwear brand Canada Goose unveiled the Live in the Open campaign for its first footwear collection, featuring Romeo Beckham and Indigenous representatives, Sarain Fox and Jordin Tootoo.
Its new line of footwear, which was only recently unveiled, is the brand’s first footwear company since it acquired Canadian shoe brand Baffin in 2018. The new line features two styles for men and women, designed to mirror that of her well-known outerwear. rooms.
The Snow Mantra Boot, the shoe version of the parka, has a waterproof construction and is designed to withstand harsh weather conditions. A removable insulated liner adapts to the foot over time, with the tag indicating that the shoe provides both comfort and practicality. Its second option, the Journey Boot, is directly inspired by the classic hiking boot. It is intended to be an essential part that offers flexibility and stabilizers.
“The launch of Canada Goose Footwear is one of the most significant milestones in our more than six-decade history,” Dani Reiss, President and CEO, said in a statement. “We bring a whole new perspective to the category, balancing performance and luxury – which is the ultimate expression of our lifestyle brand. ”
Each individual featured in the campaign was selected as a way to capture the specific scenario they represent. Romeo Beckham, the second son of famous footballer David Beckham, has been selected as his career progresses to professional football. Additionally, Indigenous artist Sarain Fox portrays motherhood and the power of women, while former NFL star Jordin Tootoo’s screenplay focuses on the definition of ‘home’ and what it means. it has for indigenous peoples.
The Canada Goose footwear collection is slated to launch on November 12, with both styles of boots available at 35 Canada Goose stores worldwide, as well as online and select partner wholesalers.