Canada Goose will soon be present in the footwear industry.

“Category expansion has been a key focus for our business over the past decade. The strongest brands grow outside of their category, but only after they order it, ”Canada Goose President and CEO Dani Reiss told FN. “We are synonymous with winter and known for our cold weather parkas, but we have also given priority to expanding our product offering with the introduction of lightweight down, rainwear, windbreakers, knitwear and now shoes. “

He continued, “As we continue to expand into new markets, and therefore more diverse climates, our consumers have trusted us to deepen our expertise and beyond our renowned parkas. We have a proven track record of expansion, which is why we are ready to market Canada Goose footwear.

This entry has been years in the making. Reiss said its goal of providing “premium head-to-toe protection” has been in the works for three years, starting with its acquisition of Baffin in 2018, which has enabled the company to gain expertise in category. From there, Canada Goose added industry experts to its roster, including Woody Blackford, its executive vice president of products, and general manager of footwear and accessories Adam Meek.

The brand will offer shoes with two styles: the Snow Mantra Boot and the Journey Boot.

“Our shoe collection complements and complements the Canada Goose lifestyle,” said Reiss. “It’s made for the person who wants functional style: a boot they can wear every day that allows them to thrive in the outside world, from the city to adventures off the grid.”

To make sure her shoes meet her high quality standards, Reiss said the looks have been tested by more than 40 men and women around the world, a group of adventurers, scientists and professionals. entertainment industry, which have worn them for hundreds of miles over a period. six months.

For the Snow Mantra boot, Canada Goose said it’s committed to creating a look rooted in performance inspired by the brand’s popular Snow Mantra Parka. The brand said the boot, which is fitted with PrimaLoft Gold insulation, has been tested to keep feet warm in temperatures as low as -30 C.

The boot features Double Vislon zippers on the tongue to open its gussets for easy entry and removal, drawstrings and drawstring locks to quickly adjust the fit to seal in snow and water, targeted insulation and an insulation layer between the upper and the liner to prevent heat loss.

The uppers sit on midsoles crafted with insulation properties engineered for performance in extremely cold environments, and complemented by outsoles focused on grip and flexibility with a studded design inspired by the shape of a Canadian maple leaf. Additionally, Canada Goose has used reflective details throughout for low-light visibility, including the brand’s wordmark on the gusset, laces and bangs near the calf.

It will debut in three colorways: an all-black look, an all-white, and another that comes in red and black. The boot will cost $ 1,295.

“The Snow Mantra boot is the ultimate expression of Canada Goose footwear. It’s a complete boot that offers supreme protection and warmth, offering the best in components, materials and innovation, ”said Meek.

As for the Journey Boot, Canada Goose described the look as having performance for the outdoors but styling for the demands of the city. It features soft and flexible three-piece seams and no seams, which the brand says eliminates pressure points and chafing. Besides, they are made with a square toe and a heel step for easy launching.

The midsoles of the boot are made with the same material as the Snow Mantra boot and also feature a midfoot stabilizer for added comfort. Canada Goose has also added a scratch-resistant rubber bumper for “refined protection”. As for the outer soles, the brand added a deep tread design inspired by a Canadian maple leaf, along with a diamond wave texture on the base to reduce weight and a shape that serves as a nod to the stitch detail. diamond of his outerwear.

Like the Snow Mantra Boot, the Journey Boot will also arrive in three colorways: white and snowcap, which is an off-white color; all black and a tone-on-tone brown look using its tundra and camel clay hues.

The boot will cost $ 750.

Meek also noted that the looks are made with durable elements, especially Responsibly sourced TerraCare leather, which he says is made using environmentally friendly tanning methods that result in reduced water and chemical consumption.

For the launch, Reiss said the brand will lead with selected direct-to-consumer and wholesalers partners, and stock its shoes at its more than 35 branded stores around the world.

“Our overall business strategy is guided by the fact that direct-to-consumer and wholesale are equally important to our business. This same approach was introduced in our first season of shoes, ”said Reiss. “DTC is an unfiltered window into our brand, allowing us to directly influence the consumer experience and build brand engagement and loyalty. “

He continued, “At the same time, we see wholesale as a complementary channel. Wholesale has been instrumental in building our brand and continues to be a key factor in why we are the successful brand that we are today. For shoes, we have teamed up with strategic and influential wholesale partners, bringing this collection to life in the best places around the world.

The Canada Goose shoes will debut on November 12.

Looking ahead, Reiss has confirmed that Canada Goose will expand its footwear offering over the coming seasons, which will allow the brand to increase its distribution.

In terms of what the brand will offer, Meek has revealed a bit of what consumers can expect to see in retail.

“We work on the collections for up to two years, so I can tell you that the shoes will continue through the seasons, with new styles that are also inspired by our icons. For example, the Spring / Summer 22 collection features a lightweight puffy boot style that will debut early next year. The shoes will also be incorporated into our future designer collaborations, ”said Meek. “We are also constantly innovating, with sustainability at the forefront. You have already seen this with our outerwear and apparel, supporting the commitments we have set out in our sustainable impact strategy. We will continue to strengthen our focus on sustainability through footwear.