Down jackets and slippers deemed “ warm ” by Lyst – Sourcing Journal
The Lyst Index on Wednesday announced its ranking of the most popular fashion brands and products for the fourth quarter of 2020. “Hot” products, however, reveal as much about the state of fashion as it does the state of it. consumers’ minds as they approach a full year of working from home and socializing remotely via screens in the security of their own homes.
Rules of comfort, function is key, and trusted heritage brands resonate with consumers on a budget.
To find the world’s most popular products, Lyst’s formula filters over eight million articles by volume of social media mentions, searches, pageviews, interactions and sales across thousands of online stores. line. Although Gucci was ranked # 1 for the most popular brand of the quarter, a simple $ 279 jacket from The North Face was named the “most popular” product for men and women, a first in the past. history of The Lyst Index.
The North Face 1996 Retro Nuptse Jacket, a celebrity favorite, packable down boxy coat, emerged as the clear winner in the fourth quarter, not to mention the burgeoning down jacket category. Searches for quilted jackets increased 174%, Lyst reported, due to an increase in outdoor socialization.
“Combining technical performance with a more accessible price point than the Moncler and Canada Goose models – which are also in the rankings – the Nuptse jacket is part of the nostalgia trend of the 90s and has taken social media by storm.” , said Lyst.
Technical outerwear dominated the men’s index. The # 2 ranked Moncler Sassiera down jacket, while the Stone Island Crinkle Reps NY down jacket (# 3), Nike Tech Fleece full-zip hoodie (# 5), Moncler’s Montcla down jacket (# 6 ) and Canada Goose vest’s Garson down (# 8) each found their customers during the quarter.
The women’s category, meanwhile, has welcomed more sartorial sartorial statements, including the Velor Skims Hoodie (# 6) and the soft and comfy Nikki coat from Stand Studio (# 10). These qualities are reflected in other pieces at home for women such as a knitted bralette from No.7 Jacquemus and No.9, feather pajamas from Sleeper.
Balmain’s 3D effect logo sweatshirt, meanwhile, gave men a high way to wear sweatshirts, arriving at No.10.
The demand for comfort has crept into shoes. “With consumers spending more time at home, demand has increased for comfortable and practical shoes that are more winter resistant than sandals,” Lyst said.
Birkenstock’s sheepskin-lined Boston clogs took second place on the Women’s Index, while the unlined version placed 6th on the Men’s Index for the second quarter in a row. Ugg, a name synonymous with home footwear, also performed well in the quarter. The brand’s Scuff Deco slippers rank # 3 for men, and its classic ultra mini boots for women rank # 5.
On Running’s Cloud X sneakers rank 9th on the Men’s Index, indicating that consumers have fitness in mind.
However, shoes with utilitarian elements resonated more with women. At # 3 and # 4, Bottega Veneta’s spiked boots and Chloe’s Betty rain boots reflect how designer brands find a place in consumers’ functional wardrobes with grippy outsoles and lugs. waterproof properties.