Irina Shayk Fronts Self-Portrait Resort Campaign, photographed by Harley Weir
Model Irina Shayk is the latest face of Self-Portrait, leading the brand’s 2022 resort campaign.
Photographed by Harley Weir in Oyster Bay, NY, Shayk showcases a romantic and sensual side of the modern woman’s Self-Portrait, wearing pieces from the brand’s latest resort collection, which emphasizes knits and casual wear. exterior, alongside the brand’s signature cocktail dresses.
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Han Chong, founder and creative director of Self-Portrait, said he asked Shayk to star in the campaign because she “has this incredible natural balance of strength and femininity.”
“She has this contagious independence and sense of who she is, and embodies these different facets of what it means to be a woman, which I really wanted to capture with this campaign and this collection. She is romantic but powerful and sensual but vulnerable, all at the same time, ”he added.
Since this year, the brand has invited a solid lineup of stars and models, including “Bridgerton” actress Phoebe Dynevor, Kate Moss and Bella Hadid, to help the brand reach a wider audience.
The brand’s resort collection will be rolled out simultaneously around the world, from its flagship product in London Mayfair to its latest stand-alone store in IFC Mall, Hong Kong, designed by longtime Chong collaborator Andreas Kostopoulos.
The London-based Malaysian designer said the resort collection represents a softer and more romantic take on the brand’s clothing.
“It builds on our existing feminine forms, which celebrate femininity, with a strong emphasis on styles that allow women to feel themselves with confidence and ease. I also wanted to increase our supply of knits. This season I have presented them on a more occasional basis. They are therefore super sexy but still super comfortable to wear, whether on the street or in the evening, ”he added.
To celebrate the resort collection’s launch, Chong is hosting a party at Maine Mayfair, a New England-inspired brasserie by Canadian restaurateur Joey Ghazal, alongside British Vogue’s Shayk and Edward Enninful.
Bella Hadid selected for the spring 2022 self-portraits campaign
Kate Moss featured in self-portrait campaign, photographed by Nigel Shafran
‘Bridgerton’ star Phoebe Dynevor poses for Self Portrait commercials
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