RUJO Boots Trample The Cowboy Boot Industry With A New Vision | Texas News
DALLAS, October 26, 2021 / PRNewswire / – To many outsiders, the idea of cowboy boots may conjure up handlebar mustaches, 10 gallon hats, and red checkered bandanas. But for RUJO Boots, the cowboy boot is less about the Wild West and more about a crazy dare-dream adventure. Eager to honor the ancestral practices of western shoe making while standing out from the crowd, the Dallas-The company whose head office knew it had to reinvent an industry often considered bland and outdated.
Translated from the Spanish word for “roar”, it’s no surprise that RUJO’s slogan is “Be Brave”. Each product embodies the highest level of quality, instilling confidence in its customers at every step. The boots are designed in Dallas and handcrafted with the greatest attention to detail in León, Mexico, the “cowboy boot capital of the world”. It’s an unmatched standard that is taken to new heights – literally – thanks to a campaign featuring patrons skydiving and wakeboarding in their RUJOs, inspiring them to enjoy the road less traveled.
“As Texas natives we searched high and low for the perfect cowboy boot and when we couldn’t find it we knew we had to make it ourselves,” said Randy Lockard, GM. “Our unorthodox approach of delivering high quality, value-priced boots, combined with our quirky and groundbreaking creative process, aims to encourage people around the world to be courageous and live a limitless lifestyle.”
RUJO has taken the industry veterans head on when it comes to premium exotic skins and the quality of their boots. Showcasing styles for men and women in a variety of colors, materials and lengths, the RUJO boots are designed to be worn every day, no matter where life is going. Keeping a strong commitment to customer insurance, free shipping, returns and exchanges are offered on all products. To learn more, visit www.RUJOBoots.com.
About RUJO boots
RUJO Boots is a luxury boot maker whose mission is to provide “a better boot for a better price”. All RUJO boots are designed in Dallas, Texas and handcrafted in León, Mexico, and worn all over this great country. Offering styles for men and women, each product offers the highest level of quality and comfort. For more information visit www.RUJOBoots.com.
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SOURCE RUJO Boots