Samsøe Samsøe unveils the SS22 “Chasing The Sun” collection
Samsøe Copenhagen-based printing company Samsøe has unveiled its upcoming Spring / Summer 2022 collection, titled Chasing the sun.
Launched in 1993, Samsøe Samsøe is a Danish clothing brand, offering a selection of versatile and contemporary capsule pieces with slightly fitted pieces and iconic styles.
The brand is known for its wearable aesthetic that combines the utilitarian ease of Copenhagen urban style with a distinctively Scandinavian vibe, as well as its use of high-end fabrics, functional and playful details, and bespoke finishes that are used to create designs. iconic silhouettes.
For SS22, Samsøe Samsøe turned to a retro-inspired style from the ’70s and’ 80s to deliver a collection fueled by contemporary prints, nostalgic patterns and updated jacquards.
Shirts, knitwear, overshirts and wide-leg pants arrive covered in 70s-inspired prints and colourways, while sun-faded hues add to the collection’s road trip spirit. Elsewhere, tailored wool and structured twill suits are added to the mix to create more formal looks and provide a classic ’80s vibe.
“The collection, for me, is all about exploration, travel and freedom,” explains Gitte Wetter, Design Manager at Samsøe Samsøe. “The freedom that we all missed last year and the trips we will be able to do again so soon. The new relationships we will gain and the pursuit of the novelty that we have all been waiting for. I really wanted to convey the feeling of positivity and the desire for summer, and with the colors and silhouettes in this collection, I think we’ve achieved that.
The SS22 collection includes nearly 81% of materials from more responsible sources, as the brand moves closer to its 2024 goal of using 100% responsible materials in all of its collections.
You can copy the Samsøe Samsøe Spring / Summer 2022 collection on January 13 through the brand’s online store. Take a closer look at the selections below.