The No 7 boots will launch in Australia at Priceline stores on Thursday
After being sold exclusively in the UK for over 80 years, a cult British skin care brand is launching in Australia.
Affordable British beauty brand No7 will be available in over 470 Priceline stores across Australia from August 12.
The line includes 42 products priced from $ 19.99 to $ 61.99, including the cult No7 Advanced Retinol 1.5% Complex Overnight Concentrate which was recently launched in the UK on a waiting list. 100,000 people.
The award-winning cosmetics brand was launched by UK health and beauty retailer Boots in 1935. It is now used by millions of people around the world and sales statistics rank it as the number one skincare brand in the world. skin in the UK.
Priceline Pharmacy Managing Director Andrew Vidler said bringing No7 to budget-conscious Australian buyers was extremely “exciting”.
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“It is fitting that No7 – an iconic global brand – is launched at Priceline, Australia‘s most iconic health and beauty retailer,” he said.
“Our shoppers travel the world looking for products and brands women will love, and we are thrilled to offer skincare royalty exclusively to our customers.”
The Australian launch follows No7’s expansion into Walgreen stores in the United States in April.
At the time, No7 representatives said “empowering women” was at the heart of the brand and shared three goals in its commitment to be a more sustainable beauty company.
The brand’s anti-aging products are highly acclaimed and are formulated after advanced testing and years of study.
Dr Mike Bell, head of scientific research at No7, said that was what “set the brand” apart from other skin care companies.
“The level of scientific research and the evidence that supports our products, especially our world-renowned serums, is what sets No7 apart,” said Dr. Bell.
“The sera have been subjected to rigorous clinical and consumer testing to validate their age-defying performance with thousands of women involved in their testing, across 70 studies over the past 10 years.
“This partnership between No7 Beauty Company and Priceline means that millions of Australian consumers will now be able to access No7’s iconic skincare line, achieving premium quality at prices accessible exclusively at Priceline. “