Timberland celebrates the beauty of nature and the Northern Lights with the Sky FW21 NL clothing collection
The eco-innovative collection features striking designs and recycled materials
Northampton, MA –News Direct– Timberland
STRATHAM, NH, December 9, 2021 / 3BL Media / – As we strive to spend more time outdoors, from city streets to ends of the earth, Timberland presents a new clothing collection inspired by one of the most impressive natural phenomena in the world, the Northern Lights.
Taking inspiration from the original arch styles, the FW21 NL Sky Collection includes outerwear, hoodies, fleece pieces (including a dress) and t-shirts with iridescent prints and reflective elements in a striking color palette. The collection is weatherproof and responsibly crafted, with materials like ReBOTL ™ fabric made from recycled plastic and 100% recycled insulation – so you can enjoy and protect nature.
“This concept explores nature and its connection to the imagination as darkness fades into the swirling light show known as the Aurora Borealis. Every track on the ground and every star in the sky represents new possibilities and ideas, ”said George Clayton, senior clothing designer at Timberland. “This is the next fashion frontier for Timberland. The one that helps move the world forward through eco-innovation and responsible materials. The greatest rewards are enjoyed by those seeking adventure.
To launch the NL Sky Collection, Timberland is teaming up with digital fashion house and industry leader The Manufacturer to create an all-digital campaign, from models and clothing to the stunning surroundings of the night sky. The campaign centers around a narrative film called Chase the Light that visually explores the relationship between humans and nature. The creation is shown on all of the brand’s channels and includes a custom AR filter for use on Instagram.
“The creative concept of this film is the meeting between reality and digital, the urban world meets the natural world,” said Amber Slooten, co-founder and creative director of The Manufacturer. “We want viewers to experience the wonders of nature in a way that is both familiar and fantastic.”
The NL Sky Collection launches worldwide on December 7 at timberland.com, in Timberland® stores and select retailers.
Timberland is a global outdoor and work brand with a mission to inspire and equip a new generation to go out, work hard together, and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Stabio, Switzerland, and Shanghai, China. Best known for its original yellow work boots introduced in 1973 to tackle the harsh New England elements, today Timberland offers a full line of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland® brand is a vision for a greener and fairer future. It comes to life thanks to a decades-long commitment to responsibly manufacturing products, protecting the outdoors, and strengthening communities around the world. The brand is committed to planting 50 million trees worldwide by 2025 and has a bold vision for its products to have a net positive impact on nature by 2030, giving more than they take. . To share Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a Trademark of VF Corporation.
ABOUT THE MANUFACTURER
The Manufacturer is a decentralized digital fashion house that builds the Metaverse wardrobe through its NFT The Manufacturer Studio co-creation platform. It operates at the intersection of fashion, games, and blockchain, and since 2018, it has been leading the fashion industry towards a future of digital-only clothing. He creates digital sewing NFT collectibles and collaborates with fashion and entertainment brands to bring them to the 3D space and demonstrate the vast creative possibilities of digital fashion. Follow us on @the_fab_ric_ant.
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