Timberland Launches New Line of Sustainably Made Footwear
“These boots are made to walk, and that’s exactly what they will do, one of these days these boots will walk you everywhere” – Lyrics of the song by Nancy Sinatra, These boots were made to walk
Yes, this song is timeless, but in case all the reports and headlines haven’t dropped, we don’t have a lot of time to limit our collective impact on the plant – including our obsession with shoes, which is what makes its mark. leaves to walk everywhere on the planet, and not in a good way.
To that end, Timberland recently launched its Greenstride collection, which at last count includes 32 different styles of hiking boots and shoes, all of which have a soul.
And by that we mean that the soles of these boots deviate greatly from the use of synthetic materials that contribute to pollution across the planet. According to Timberland, these soles are made from 75% sustainably sourced sugarcane and responsibly grown rubber.
“When people think of boot culture, they think of Timberland,” said Drieke Leenknegt, global vice president of marketing for Timberland, in a public statement. “With this campaign, we’re celebrating our latest boot innovation through highly visual, even artistic, creativity that inspires ‘Adventurous Doers’ to put on their GreenStride boots and go out. To bring it all to life, we’ve provided a platform for today’s game changers, who take action every day to move their communities and the world forward. “
Timberland and its competitors share a growing challenge: They compete within a consumer base who love the outdoors and at the same time demand shoes and clothing that can help them conquer the mountains, trails and pretty much everything else in the great outdoors. The problem, however, is that this continued love and obsession with the great outdoors means that many of these products are leaving their own impact on the planet. Whether their needs include shoes that offer both cushioning and traction, or a waterproof layer to protect hikers from the elements, the reality is that skiers, climbers and cyclists drive a manufacturing process and supply chain that continues. to pollute the exterior where these items are made. .
More and more consumers are now aware of their effects on the environment, and Timberland and other outdoor equipment companies are responding in the same way. The results included backpacks made from plant-based materials instead of synthetics; internal programs launched to advance circular design; and promoting platforms that encourage customers to buy and sell their used equipment online.
And on the social side of sustainability, many of these outerwear companies are finally realizing that most of them only attract whites; REI, for example, has realized that open spaces across the United States have long excluded people of color by design, and is working to right this ship.
Timberland, meanwhile, has built on its heritage by focusing on a smoother, more sustainable supply chain, whether that’s focusing more on regenerative agriculture or buying more. of raw materials and generate a positive social impact, across Haiti.
Image credits: Timberland online store; Timberland via 3BL Media