Ugg unveils ‘The Perfect_____’ campaign for fall / winter 2021
Ugg has recruited a diverse group of women to showcase its Fall / Winter 2021 clothing line.
The campaign, titled “The Perfect_____”, stars Kim Petras, Parris Goebel, Duckie Thot, Fernanda Ly and Maye Musk, all of whom showed their respective personal and unique styles through new ready-to-wear offerings from Ugg. While the collection continues to Ugg’s emphasis on comfort and versatility, the pieces are enhanced by oversized silhouettes, subdued color tones (with a few pops of bright color) and materials meant to give customers a feeling of luxury.
“A natural extension of our footwear line, UGG clothing extends that head-to-toe feel with an offering of sustainable wardrobe essentials,” Ugg President Andrea O’Donnell said in a statement. Press.
The campaign highlights Ugg’s five “hero styles”: the perfect sherpa, tracksuit, faux fur, plush jacket and sheepskin coat.
As part of the campaign, each of the campaign stars were invited to share their thoughts on their personal style and how one can use clothes to reflect their personality, mood and overall individuality.
“I think the clothes represent who you are,” Duckie said. “You can be who you want to be without really having to say anything to anyone, and that’s powerful. “
“I think fashion is an extension of your soul and your mind,” Goebel added. “And that’s a really nice way to express yourself.”
Below you can check out some of Ugg’s Fall / Winter 2021 ready-to-wear pieces. The pieces are available now at Ugg stores and the brand’s online store.
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