Uggs are back in fashion
THEY were a staple of 2000s fashion, worn by everyone from Kate Moss and Beyonce to Paris Hilton, Britney Spears, Sienna Miller and, uh, Ben Affleck. Then the Uggs – the sheepskin boots that originated in Australia – fell out of favor. They were considered awkward. Now they are enjoying a revival.
Lumpy looking but seemingly comfortable shoes became popular among surfers in the 1970s to keep their feet warm on the beach between waves. Then they went mainstream. These days, Uggs are basically chic slippers: a pair can cost up to £ 200.
How do we know they’re making a comeback?
The quarterly report by global fashion research platform Lyst shows that searches for slippers have increased 242% in the past three months, compared to the previous year. Uggs are among the most popular styles cited. John Lewis and Schuh both reported high demand for Uggs.
A handful of celebrities and influencers, including singer Dua Lipa and model Kendall Jenner, have been spotted wearing Uggs.
It’s a creeping trend: Rapper Stormzy appeared on BBC Breakfast last year in his Ugg Tasman slippers – although this was an accidental fashion statement after he forgot to change his shoes before being led to the studio.
What sparked this Ugg renaissance?
There are different theories. The first is that working from home has led more and more people to covet casual shoes to help them keep their toes warm during the winter months as they sit hunched over at the kitchen table or balance a laptop precariously in their lap on the couch.
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Another suggestion is that we’re thirsty for nostalgia and what better place to take your tired mind than the heyday when WAG footballers and reality TV stars ruled the world in their neon Juicy Couture velor tracksuits and boots. Scuffed Uggs?
Like my mom always says, hang on to anything long enough and it will eventually come back into fashion. Then there is the fact that you can buy matching dog shoes.
Did you say dogs?
Correct. New York-based dog lifestyle brand Very Important Puppies sells mini dog slippers after announcing a collaboration with the Ugg brand. The Ugg x VIP range is made from faux suede with a rubber sole, priced at £ 60 for a four-legged set.
Not everyone is a fan. As one reviewer noted, “Any self-respecting dog would chew them. ”
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People share tutorials on the TikTok social media platform where they give their old Uggs a makeover by using scissors to cut taller styles of boots into a more classic slipper, similar to those worn by Stormzy. Genius or totally useless? Draw your own conclusions.