Bootcut jeans, adidas trainers and retro football shirts will hark back to the days of Cool Britannia, and now the style of the Stella-drinking, Oasis-screaming geezers of the 90s is ready to be cool again.

Millennials and Gen Z men are now “dressing like your dad on the way to a football game” by donning vintage sports shirts and posing up a storm with TikTok videos celebrating the trend, which, according to trend experts, will be the best male look for the summer.

“Blokecore,” which has a definite ’90s feel, is defined with sportswear, especially sneakers, tracksuits, and football shirts, but those sporting the trend have no intention of playing sports.

Instead, the “guys” are more likely to be seen drinking a pint of beer and watching a football game.

It’s unclear where or when the term blokecore was first coined, but videos with the hashtag have over seven million views on TikTok.

Other users from Spain, the US and Australia show men dressing like any British ‘guy’ would have done in the 90s, while the influencer and fashion expert Cyril C Roy Palmer says it’s the menswear trend for summer. Pictured at left is user Alex Jones from the UK, at right Logan Kreider from Atlanta, Georgia is seen trending

A video, from TikToker user ‘stringbeanboy13’ which has racked up nearly half a million views, shows him in a vintage Manchester City shirt and holding a pint with the caption: ‘Tie up boys and get it down’ booze, grab a few packs before we go downstairs to the club to shoot a few richards, choong tings only good, thenbun couple zoots to sleep, nolong ting’.

Other users from Spain, the US and Australia show men dressing like any British ‘guy’ would have done in the 90s, while the influencer and fashion expert Cyril C Roy Palmer says it’s the menswear trend for summer.

The look is more refined than the original that was seen on the likes of the Gallagher brothers in the 90s, according to pop culture expert Nick Ede, with high-end fashion houses like Gucci partnering with sportswear brands for collaborations.

“If you’re no stranger to Tik Tok, you’ll know the era of skinny jeans is over, especially for men,” he told FEMAIL.

Liam Gallagher, pictured in 2003, provides unlikely style inspiration for Gen Z men who are turning away from the polished look

The look is more refined than the original that was seen on the likes of the Gallagher brothers in the 90s, according to pop culture expert Nick Ede, with high-end fashion houses like Gucci partnering with sportswear brands for collaborations. TikTok users are represented in the trend. Pictured on the left is Max Lepage Keefe from Surrey, on the right is user Callum from the UK

Other users from Spain, the US and Australia show men dressing like any British ‘guy’ would have done in the 90s, while the influencer and fashion expert Cyril C Roy Palmer says it’s the menswear trend for summer. A Dallas Tiktok user is pictured trending

’90s vintage denim, loose cuts and relaxed sneakers replace the painted staple.

“With artists like Sam Fender relying on their roots, it’s clear that the hard core is coming this summer faster than a hot dog at a barbecue.

‘It’s been associated with its original ’90s incarnation to be a bit more cut and sleek, but it’s definitely a trend that’s not going away.

“Step down to the elite Soho House and you won’t see a top-hugging figure in sight!”

“It’s all about fabric, non-forming and letting go of Liam Gallagher’s rejects.

“It’s a style that won’t appeal to everyone, but it’s a style that’s here to stay and is accessible and super cool today just as it was 30 years ago.”

It’s the latest in a series of ’90s and ’00s trends that have made a comeback in recent months, including low-rise jeans, UGG boots and butterfly tops. Tiktok users are represented in the type core. Left: Dani Bueno from Spain is pictured, Right: Taylan Kerti from Melbourne, Australia is pictured in the trend

The essence of blokecore, according to the menswear bible GQ, is the “resurgence of satirical nostalgia that has taken firm hold of the menswear landscape over the past few years,” in particular, they note. , it’s ’90s Britain’s Laddish football culture, which drew its influence from the early days of indie rock and Britpop pioneers like the Gallagher brothers. A TikTok user from Dallas is famous in the look

It’s the latest in a series of ’90s and ’00s trends that have made a comeback in recent months, including low-rise jeans, UGG boots and butterfly tops.

It’s also closely tied to the return of the “Indie Sleaze” and “Cool Britannia” aesthetics that have seen a resurgence of late.

The essence of blokecore, according to the menswear bible GQ, is the “resurgence of satirical nostalgia that has taken firm hold of the menswear landscape over the past few years,” in particular, they note. , it’s ’90s Britain’s Laddish football culture, which drew its influence from the early days of indie rock and Britpop pioneers like the Gallagher brothers.

While they note that the aesthetic is “satirical” and “embraces working-class masculinity in an ironic way,” GQ adds that it’s also a response to “increasing gender fluidity in modern men’s fashion”.

“It’s also a celebration of ideals and a time we can all be a little nostalgic about,” notes writer Brad Nash. “Once pints were cheap, stadiums weren’t full of people glued to their phones and rock ‘n’ roll ruled the airwaves. In a world where football and fashion are gentrifying at an equal pace, this is something we can support.”